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Search Engine Optimization (SEO)

Often we focus our site development mainly on its GUI (Graphical User Interface) and content, although this is very critical and needed, yet we tend to neglect adding some essentials that also need to be considered and included in order to optimize the site search ability. We want surfers to find and read our sites especially if we want to market something, thus it is important to make sure that our site link will be included in the list of search results on any search engines.


The question is how will you do it? How will Google, Yahoo, msn etc, will find your site be indexed and included in their search results?


There are a lot of things to learn and take into consideration if you want to optimize your site. Before proceeding, I’ll provide primary reference for you to get started before jumping into SEO. Read through this and decide if you need to reconstruct your site or not.


Google Webmaster Site – This will acquaint you to search engines basic concepts.
Webmaster Guidelines - This will help you effectively design your site.


You could start doing little SEO for your sites through these few tips:


1. Search engines search in a diagonal pattern, from most top-left to bottom-right portion of your page. To illustrate this see figure.


crawler


The page title is always the first one searched, so never leave the tag <title> unspecified. Moreover, it is wise to specify the page title that accurately defines your content.


2. Always use metadata in your site.


* Keywords - this is used to define other related words that might describe your page content. This is usually the search keys that are entered in searching.


     You could use help and look into some useful keywords for your site through this link https://adwords.google.com/select/KeywordToolExternal


     e.g. : <meta name=”keywords” content=”search engine optimization”>


    note: always use lower case for keywords.


* Description - Meta description usually tells the page structure.


    e.g. : <meta name=”description” content=” SEO ★ Search Engine Optimization ★ Tips on how to include SEO techniques.”>


    Special tip: include star ★ “&#9733;” in your meta description, this will help rank your page.


3. H1 tag – The first two are included in the first quadrant of the SEO structure. The next important to take note is your content heading or the use of the H1 tag <h1>. If nothing matched from the first quadrant, the engine will look into the content heading before proceeding into its content.


However, if H1 is not matched, it is unlikely to land in the list of its search results.


4. Footer and links – The last part that the engine will look into is the page footer and links. Defining your link precisely will give the page impression a little high.


There, I hope this will help you somehow on planning and creating your web sites.

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